Hotel Near Disneyland Completes Relaunch of Holiday Inn Brand

Holiday Inn Near Knott’s Signs on for Worldwide Brand Relaunch
Hotel Among First to Feature New Sign and Brand Standards


Buena Park (May 29, 2009) – The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Buena Park announces this green beacon of hospitality will light the way for visitors to Buena Park/Anaheim.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Near Knotts is the 1st in Buena Park and among the first hotels in the world to receive the sign.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Buena Park we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple- sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.





Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.

New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Javier Solis “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

The 248-room hotel is just minutes from Disneyland® Resort, Knott’s Berry Farm, and offers such business conveniences as free wireless internet, 14 meeting rooms and over 15,000 sq feet of meeting /banquet space and upgrades onto our Executive Level floor. Other amenities include fitness center, Jacuzzi, largest outdoor heated pool in the area and free scheduled transportation to the local attractions.

Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed wireless internet access is also available.

The Holiday Inn Buena Park, which is owned by Uniwell Corporation and operated by Granite Hosptiality is located at 7000 Beach Blvd, Buena Park, CA 90620. Telephone: 714-522-7000; Facsimile: 714-522-3230. Website: www.hibuenapark.com